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Welcome to the home of UK Advertising
at Cannes LIONS
We love bringing the industry together.
From the UK industry to global collaborators and friends, UK Advertising's Global Reception celebrates the relationships shaping what we love about advertising.
UK Advertising's flagship event at Cannes Lions is hosted by the Advertising Association and UK Advertising. The Global Reception has grown from an intimate industry dinner into one of the most in demand gatherings of the week at Cannes Lions.
In 2026, the event expands into a new format, with a reception and beach takeover bringing together leaders from across the global advertising industry during Cannes Lions.
The Global Reception is an invite only event and brings together members of the Advertising Association alongside global partners, collaborators and friends we’ve worked with throughout the year, across stages, roundtables, events and conversations at Cannes Lions and beyond.
Where the global advertising industry comes together.
