​We Love Advertising.
And Cannes is where the world comes together.

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UK Advertising represents the collective international presence of the UK advertising, marketing and creative industries at Cannes Lions.

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Consistently ranked among the world’s leading creative nations alongside the United States and Brazil, the UK continues to play a significant role in shaping the future of global advertising, media, creativity and marketing innovation.

In 2025, the UK secured 118 Lions, including 4 Grand Prix awards, alongside a major industry presence across the Festival and wider Cannes fringe ecosystem. (Campaign Live)

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Each year, UK Advertising brings together agencies, media owners, technology businesses, platforms, brands and industry leaders throughout Cannes Lions to showcase UK creativity, facilitate international connections and support commercial growth opportunities globally.

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UK Advertising activity at Cannes Lions is delivered through collaboration between the UK Advertising Exports Group (UKAEG), the Department for Business and Trade, the Advertising Association and a growing network of industry partners and supporters.

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Throughout Cannes Lions 2026, UK Advertising will once again deliver a programme of leadership forums, networking events, international market engagement, industry partnerships and UK House activity designed to bring together senior leaders from across the global advertising industry. Alongside showcasing UK creativity and innovation, UK Advertising is committed to supporting the long-term commercial growth of the UK creative industries by creating opportunities for international collaboration, business development and industry exchange.

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We are also proud to support the next generation of UK talent through initiatives including the UK Young Lions competition, helping emerging creatives gain international experience and visibility on the global stage. (adassoc.org.uk)

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Want to join UK Advertising at Cannes Lions 2026? Reach out to the UK Advertising team below.

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