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Welcome to the home of UK Advertising
at Cannes LIONS
Trust in the Age of AI and Influence
Wed 24 Jun
|UK House @ Empower Cafe


Time & Location
24 Jun 2026, 11:30 – 12:30
UK House @ Empower Cafe, Esp. Pantiero, Cannes, France
About the event
Hosted by Trusted Advertising co-author Matt Bourn, this roundtable will explore how AI, creators and changing media environments are reshaping trust in advertising globally. The session will examine the commercial importance of trust, evolving consumer expectations and what the industry must do to ensure advertising remains credible, responsible and effective in the years ahead. This is a private event.
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