From Gen Z to Gen Zalpha: The Attention Generation

As the industry continues to debate how younger audiences are reshaping marketing, attention is turning to Gen Zalpha, the 13-19 year olds coming of age in a world of permanent connectivity, platform fluidity and limitless choice. What will it take to reach and resonate with a generation that has never known a world without algorithmic feeds?

This session will unveil brand new research from Channel 4 exploring how this emerging cohort consumes media, discovers culture and forms relationships with brands. From evolving expectations of content and community to the changing role of platforms, the panel will examine what the findings mean for the future of media, creativity and long-term brand growth.

Join industry leaders as we unpack the implications of the research and explore what Gen Zalpha means for the future of media, marketing and creativity.