Building the UK–Saudi Arabia Creative Corridor

Saudi Arabia is rapidly becoming one of the most strategically important international markets for the advertising and creative industries, driven by significant investment across media, entertainment, sport, tourism and culture.

As commercial relationships between the UK and Saudi markets continue to grow, the conversation is now moving beyond individual projects and market entry towards a more fundamental question: what does a serious long-term commercial partnership between the UK and Saudi advertising industries actually look like?

This discussion will explore where deeper alignment between both markets could unlock tangible business value across areas including market access, talent, capability building, strategic partnerships and international growth, and whether more formal long-term engagement between the UK and Saudi advertising sectors should now be considered. This is a private event.