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Welcome to the home of UK Advertising
at Cannes LIONS
Audio: The Campaign Catalyst, with Mark Ritson
Tue 23 Jun
|LBB & Friends Beach


Time & Location
23 Jun 2026, 14:30 – 15:30
LBB & Friends Beach, 68 Bd de la Croisette, 06400 Cannes, France
About the event
Radiocentre, Commercial Radio & Audio Australia and Little Black Book will be joined by Mark Ritson (Founder, MiniMBA) at Cannes for Audio: The Campaign Catalyst.
Eight years of Effie and System1 data. One unambiguous conclusion: add audio to a campaign, and you trigger a disproportionate effect across every key brand and business measure. Ritson will make the case – loudly – on the world’s biggest advertising stage.
Warning: contains strong evidence.
Register your interest by emailing elyse.lewis@radiocentre.org.
Please note the event has limited capacity and the Radio Centre team will confirm your attendance via email after you express interest.