Reflect on whether trends highlighted on stage and in Cannes Lions-winning work influence real brand strategies after the event. Are these themes just talk, or do they inspire action? Attendees will evaluate what from Cannes 2024 has stuck and what is set to define 2025.

This is a private event for UKAEG members.

​We welcome registrations of interest from C-suite global leaders who believe they have a valuable perspective to share. ​

​More details to follow.

After the first official day, wind down with The Drum and UKAEG at a lively happy hour. Enjoy a craft cocktail, spark brilliant conversations, and connect with fellow attendees in a relaxed, upbeat atmosphere.

Chaired by Matt Bourn, Director of Communications at the Advertising Association and co-author of the upcoming book Trusted Advertising, the session will inform the book's development with real-world insights and best practice from across the global industry.

Heading to Cannes this year? Join the commercial chiefs from Channel 4, ITV, Sky, and Disney as they come together for a candid and thought-provoking discussion on the future of TV.

Hosted by Samsung Ads and bandstand, in collaboration with Channel 4, Billion Dollar Boy, and UK Advertising, this panel explores how CTV is opening up new opportunities for ambitious brands. 

A working session for senior UK and US marketing leaders to reshape creative effectiveness. The group will identify shared challenges and practical strategies to use creativity for growth in an era of disruption and increased accountability.

This is a private event for UKAEG members.

Enjoy an evening of fine dining and meaningful conversations with like-minded individuals from around the world and celebrate the business of creativity.

In a digital-saturated world, explore the renewed relevance of direct mail. Can physical mail offer deeper emotional engagement where digital falls short? Creative and brand leaders unpack how physical and digital channels can work together for stronger connections.

Women’s sports aren’t a passing trend, they’re a powerful movement with long-term ROI. The fans are ready.  So why are brands still on the sidelines?

A closed-door discussion examining Gen Z’s disruptive behaviour and platform-native culture. Is the traditional marketing funnel broken or just in need of reinterpretation? Explore how brands can create culturally fluent, community-led, and effective marketing strategies for this generation.

A leadership panel on how the creator economy can shape (or shatter) a more ethical internet.

Co-hosted with The Marketing Society, this roundtable will explore emerging markets poised to drive the next wave of global economic growth. Senior marketing leaders will discuss strategic opportunities, challenges, and how brands can successfully engage these high-potential audiences.

From navigating structural barriers to championing inclusive cultures, this discussion will spotlight personal leadership journeys and identify actionable opportunities for progress across markets.

Head over to The Berry villa for a party in the sun, bringing together creatives and industry leaders for good vibes and great company. - Enjoy delicious food, refreshing drinks, and a live DJ set – all with a splash of fruity flair!

Global production leaders debate how to scale quality, speed, and storytelling. Discussions will cover automation, personalisation, and the leadership role of UK production in a rapidly evolving creative ecosystem.

This is a private event for UKAEG members.

A relaxed networking event at Cannes for senior women working across advertising, marketing, and connected creative industries.